Sustainability begins with the right decisions!

Sustainability is one of the most frequently used words of our time. At the same time, there is rarely any discussion about what it actually means and what consequences it has for our everyday actions.

In my talk in Vienna, it was therefore not about buzzwords, certificates, or glossy brochures. It was about the question of how we can make sustainability measurable, credible, and effective. And also about why ecological, economic, and social responsibility are not contradictions, but belong together in the long term and are also economically sound.

The many discussions afterward were particularly exciting. Often, the best insights do not arise from ready-made answers, but from the right questions.

If the talk helped to reconsider some of these questions, then it has served its purpose. Sustainability does not begin where we talk about future-proof business. It began long ago, where the right decisions are being made today. Enjoy watching the video…